Indonesia’s Celebrities and Key Opinion Leader

We have been managing brand engagements with Indonesia’s Celebrity and Key Opinion Leaders from various industries resulting in always over-delivering the impression and engagement rate target. Our firm has a wide network of Key Opinion Leaders ranging from micro, macro, mega, and giga influencers following your business needs.

Project #1

Category : Financial Institution

Setting up the first social media account and strategy for a national bank to increase the awareness and bring the new users

  • Being recognized to get Digital Digital Brand Awards of The Year 2019 by Infobank & Isentia
  • Over Delivered new followers acquisition since the first month
  • Achieving 20x vs average financial services industry engagement rate 0.45%

Project #2

Category : Luxury & Lifestyles

The launching of ILY Gold, a gold jewelry brand by Prilly Latuconsina, was considered as the best online launch ever during the pandemic. To promote its launch, ILY Gold produced a 4-part web series on YouTube titled ‘I Like You! I Love You?’ which centered around their products. This strategy led to record-breaking engagement for a new brand’s online premiere in Indonesia, amassing over 2 million views and 17.6 million impressions purely from organic traffic, without any advertisement. Furthermore, ILY Gold topped the charts as the brand with the most subscribers in its category on YouTube.

Project #3

Category : Financial Institution

Managing celebrities and financial key opinion leader on Youtube platform to increase awareness and engagement of Lakuemas with total impression are 18.5 million. The engagement result is much higher than industry standard 0.45%

Influencer Tiering Followers Impression % Engagement Rate
Mega / Celebrity
> 1M
18.1 Million
4.3%
Middle
100K - 999K
440K
1.3%

Project #4

Category : Luxury & Lifestyles

Sandra Dewi Gold, as partner of SDW Gold, is the basis for the influencers strategy to focus on celebrities in Indonesia. This campaign has generated a total of 47.6 million impressions. The engagement rate result was the best in class with 10x higher than the industry standard

Influencer Tiering Followers Impression % Engagement Rate
Mega / Celebrity
> 1M
47.5 Million
1.2%
Macro
100K - 999K
129.2K
31.6%
Micro
10K - 99K
8.6K
21.5%

Project #5

Category : Beauty

Collaborate with 80 influencers on the YouTube and Instagram platforms to increase awareness and engagement, and generate 32.5 million impressions. The execution was recognized globally as the best-in-class country execution
Influencer Tiering Followers Impression % Engagement Rate
Mega / Celebrity
> 1M
24.8 Million
4.8%
Macro
100K - 999K
4.9 Million
3.7%
Micro
10K - 99K
2.9 Million
5.6%