Korean Celebrities and Communities
We’re trusted as Indonesia and Southeast Asia’s official commercial partner of Korean & Thailand celebrities’ companies namely HYBE (the company of BTS, New Jeans, Seventeen, Le Sserafim, Enhypen, and many more); YG (the company of BLACKPINK, BabyMonster, Big Bang, and many more); SM (the company of NCT 127, NCT Dream, EXO, Super Junior, and many more), and also A-list of Korean actors & actresses to manage brand ambassador and product licensing project.
Why Leveraging Korean Wave?
01. Estimated 18 million Indonesians are Korean fans with strong engagement and communities.
The numbers are increasing significantly at least double-digit growth every year. Indonesia also becomes the biggest country in K-pop fans number.
02. Korean fan communities are the only communities that engage a wide social economic class from A+ to C class
03. 74% Indonesia consumers buy the products promoted by K-celebrities (+32% higher than local celebrities)
04. 73% Indonesia respondents watch Korean Movies in their leisure time, becoming no.1 entertainment activity.
05. 8 out of 10 Netflix Indonesia’s Top Watch is Korean dramas, beating Hollywood and Local dramas.